The year 2020 has been a disappointing and difficult year for the auto industry, with an overall decline in sales brought on by a multitude of factors – not to mention the Coronavirus pandemic
Looking at the brands that are having a hard time so far this year, not all have been terrible. While others are struggling to sell, some brands are actually increasing their sales.
We included the May new car sales data from the Federal Chamber of Automotive Industries to see which brands are doing the best job so far. Bear in mind that the industry is down 23.9 per cent across the market. Anything higher than this could be considered a win.
For the interest of consumer relevance, we’ve focused on mainstream and brands that have experienced the most growth/smallest decline.
the industry is down 23.9 per cent across the marketFederal Chamber of Automotive Industries
MG – up 62.5%
This Chinese auto brand started from a relatively low sales but it continuously increasing and by now so far at 60 per cent while the market is in decline. This is considered to be impressive.
The MG3 small car is leading the charge for the Chinese automaker, making more than 2200 sales, almost double what it managed in the same period in 2019. It’s been backed up by the new ZS SUV which has had a smaller increase (only 4.4%) but is helping keep the brand’s numbers up.
Australians love trucks and this is the reason why Ram is still relevant.
The American truck – with right-hand-drive conversions carried out in Melbourne – has managed to sell 1123 units so far in 2020. The vast majority are the 1500 Express and Laramie, proving that even a starting price of more than $75k isn’t enough to turn people off these big pick-ups.
In fact, the 1500 series has managed to compensate for the almost disappearance of the bigger 2500/3500 models; with sales of those down more than 86 per cent.
Great Wall – up 19.5% 31%
The Chinese brand may only have a single model – the Steed – but like Ram, this is further proof Australian’s can’t get enough pick-up trucks.
Unlike the big American Ram 1500, the smaller sized Steed 4×2 and 4×4 sell at a sharp price, just $19,990 drive-away, which is more affordable becoming popular to a different part of the market. However, with only 581 units of Steeds sold, it could be considered that the Great Wall is still a niche player in the local market.
Peugeot – up 0.8%
Even a sales growth of less than one per cent is considered a victory for the French brand. Its sister brand Citroen has suffered a greater than 50 per cent drop, but Peugeot is at least headed in the right direction on the sales charts despite its tiny increase.
Ironically, the big part of Citroen’s loss is the Peugeot’s gain, with the two brands swapping commercial van roles in Australia. While Citroen has lost the Berlingo and Dispatch, Peugeot has added the Expert and Partner to add incremental sales growth.
The surprising growth of the under-rated 3008 (up 9.4 per cent) and the arrival of the 508 sedan have also contributed to its current position.
LDV – down 6.3%
Being down less than 7 per cent is still considered manageable for the Chinese
While 2111 sales year-to-date is still modest, it’s actually relatively close or ahead of some more high-profile brands like Land Rover (2612 sales), Skoda (2055 sales) and Renault (1827), which is a sign of steady progress for LDV.
Tacking up 5.7 per cent year-to-date is the biggest growth has been the D90 SUV, while the T60 ute has continued to do well. Buyers in Australia continue to give the brand a chance that resulted in a 67 per cent increase in 2019.
With Coronavirus continuously pounding the world economy, only time can the fate of these automakers as more and more consumers are losing money. But with the absence of public transportation, some people are actually buying cars.